# Book list

Books that shaped how Porter thinks about startups, product development, leadership, sales, and life.

A collection of books that have shaped my thinking on startups, leadership, product development, and life.

## Customers

- [Building a StoryBrand](https://www.goodreads.com/book/show/34460583-building-a-storybrand) — Donald Miller (2017, 228 pages)
- [Crossing the Chasm](https://www.goodreads.com/book/show/61329.Crossing_the_Chasm) — Geoffrey Moore (2006, 211 pages)
- [Talking To Humans](https://www.goodreads.com/book/show/23314559-talking-to-humans) — Giff Constable (2014, 75 pages)
- [Traction](https://www.goodreads.com/book/show/22091581-traction) — Gabriel Weinberg, Justin Mares (2014, 288 pages)
- [Zero to One](https://www.goodreads.com/book/show/18050143-zero-to-one) — Peter Thiel, Blake Masters (2014, 195 pages)
- [Contagious](https://www.goodreads.com/book/show/15801967-contagious) — Jonah Berger (2013, 210 pages)
- [Never Split the Difference](https://www.goodreads.com/book/show/123857637-never-split-the-difference) — Chris Voss, Tahl Raz (2016, 274 pages)
- [The E-myth Revisited](https://www.goodreads.com/book/show/81948.The_E_myth_Revisited) — Michael E. Gerber (1985, 269 pages)
- [How to Win Friends & Influence People](https://www.goodreads.com/book/show/4865.How_to_Win_Friends_Influence_People) — Dale Carnegie (1936, 288 pages)

## Fundraising

- [Venture Deals](https://www.goodreads.com/en/book/show/11865558-venture-deals) — Brad Feld, Jason Mendelson (2011, 240 pages)

## Leadership

- [The Effective Executive](https://www.goodreads.com/book/show/48019.The_Effective_Executive) — Peter Drucker (1966, 208 pages)
- [The Hard Thing About Hard Things](https://www.goodreads.com/book/show/18176747-the-hard-thing-about-hard-things) — Ben Horowitz (2014, 304 pages)
- [High Output Management](https://www.goodreads.com/book/show/324750.High_Output_Management) — Andy Grove (1983, 272 pages)
- [Only The Paranoid Survive](https://www.goodreads.com/book/show/66863.Only_the_Paranoid_Survive_Lessons_from_the_CEO_of_INTEL_Corporation) — Andy Grove (1996, 224 pages)
- [Grit](https://www.goodreads.com/book/show/27213329-grit) — Angela Duckworth (2016, 277 pages)

## Life & health

- [The 7 Habits of Highly Effective People](https://www.goodreads.com/book/show/36072.The_7_Habits_of_Highly_Effective_People) — Stephen Covey (1988, 372 pages)
- [The Art of War](https://www.goodreads.com/book/show/10534.The_Art_of_War) — Sun Tzu (401, 273 pages)
- [The Elements of Style](https://www.goodreads.com/book/show/33514.The_Elements_of_Style) — William Strunk (1918, 105 pages)
- [Mindset](https://www.goodreads.com/book/show/40745.Mindset) — Carol Dweck (2006, 276 pages)
- [Sapiens](https://www.goodreads.com/book/show/23692271-sapiens) — Yuval Noah Harari (2011, 512 pages)
- [Atomic Habits](https://www.goodreads.com/book/show/40121378-atomic-habits) — James Clear (2018, 319 pages)

## Product dev

- [Don't Make Me Think, Revisited](https://www.goodreads.com/book/show/18197267-don-t-make-me-think-revisited) — Steve Krug (2013, 216 pages)
- [Getting Real](https://basecamp.com/books/getting-real) — 37 Signals / Basecamp (2006, 171 pages)
- [Intercom on Product Management](https://www.goodreads.com/book/show/24999344-intercom-on-product-management) — Intercom / John Collins (2015, 88 pages)
- [The Lean Product Playbook](https://www.goodreads.com/book/show/25374501-the-lean-product-playbook) — Dan Olsen (2015, 307 pages)
- [The Design of Everyday Things](https://www.goodreads.com/book/show/840.The_Design_of_Everyday_Things) — Donald A. Norman (1988, 257 pages)
- [Inspired](https://www.goodreads.com/book/show/35249663-inspired) — Marty Cagan (2008, 349 pages)

## Sales & GTM

- [The Automatic Customer](https://www.goodreads.com/book/show/22571531-the-automatic-customer) — John Warrillow (2015, 224 pages)
- [The Greatest Salesman in the World](https://www.goodreads.com/book/show/356896.The_Greatest_Salesman_in_the_World) — Og Mandino (1968, 128 pages)
- [Obviously Awesome](https://www.goodreads.com/book/show/45166937-obviously-awesome) — April Dunford (2019, 204 pages)
- [Sales EQ](https://www.goodreads.com/book/show/34516335-sales-eq) — Jeb Blount (2017, 305 pages)

## Starting out

- [Competing Against Luck](https://www.goodreads.com/book/show/28820024-competing-against-luck) — Clayton Christensen (2016, 288 pages)
- [The Innovator's Dilemma](https://www.goodreads.com/book/show/2615.The_Innovator_s_Dilemma) — Clayton Christensen (1997, 320 pages)
- [Lean Startup](https://www.goodreads.com/book/show/10127019-the-lean-startup) — Eric Ries (2011, 299 pages)
- [The Mom Test](https://www.goodreads.com/book/show/52283963-the-mom-test) — Rob Fitzpatrick (2013, 138 pages)
- [Running Lean](https://www.goodreads.com/book/show/13078769-running-lean) — Ash Maurya (2012, 235 pages)
- [The Startup Owner's Manual](https://www.goodreads.com/book/show/13557008-the-startup-owner-s-manual) — Steve Blank, Bob Dorf (2012, 608 pages)
- [How I Built This](https://www.goodreads.com/book/show/48930275-how-i-built-this) — Guy Raz (2020, 320 pages)